The Idea

The IT Girl’s Guides are sassy, brassy tech guides written for women by women. Books in the series offer need-to-know information for focused, capable women who want to acquire specific, applicable technology skills and put them to use. They’re written with a conversational, entertaining approach, providing readers with both results (knowledge and skills) and rewards (feelings of empowerment and success).

Today’s young women know what they want. They don’t have time for dry, boring tutorials and information that has no relevance to what they want to accomplish. Designed in the familiar “chick lit” style that’s well known to this audience, The IT Girl’s Guides capture the interest of women who have a professional mindset and a lively interest in what technology can do for them. Cleverly written text mixes with real-world examples, detailed exercises, relevant stories, and FAQs to draw in even casual readers and involve them in learning.

As the first-ever technical reference written by women for women, The IT Girl’s Guides apply the latest research-based information about how women learn. There’s a down-to-earth, one-on-one style with an authentic author voice that invites empathy and encourages readers to see themselves in the text. Such self-identification is reinforced and enhanced with stories from real women who share their challenges, successes, and entertaining anecdotes throughout each book. The IT Girl’s Guides are like a discussion among friends.

Packed with personality, these books provide multiple entry points for readers and address various approaches to learning. Like the women they aim to serve, The IT Girl’s Guides multitask through the subject matter, covering lots of ground while avoiding the pitfall of boredom. They’re the perfect antidote for blah technical references that can dampen women’s enthusiasm for technology references.